Strategy optimization, Wireframes, Prototypes, A/B testing
A new strategy and website optimization for two brands of L’Oreal Canada
L’Oreal Canada wanted to renew the web experience on many of their brands. They wanted to increase their online selling and pages views on specific type of items. I had to rethink the navigation to promote seasonal offers and top selling products while easing the menu for a better user experience. I proposed a new navigation that benefits the user flow and lightens the visual load by putting forward key points.